Gad Romann

Gad Romann is the founder and President of BrandwidthRx, a consumer insight group that uses a range of social science tools to better understand the minds of consumers.

Brandwidth RX champions a multidisciplinary approach. We mine social networks for consumers’ core concerns, then scrutinize that information through the lenses of cultural anthropology, cognitive science, psychiatry, and medicine to generate groundbreaking insights.

Gad has had held senior posts at marketing firms such as Saatchi & Saatchi and JWT, and developed major strategies and platforms for clients including IBM, Coke, Ford Motor, Boehringer-Ingelheim, Schering-Plough, Proctor and Gamble, Novartis, Verizon FiOS, AARP, Sony, Merrill Lynch, Time Warner and the U.S. Army.

Gad believes that great ideas can save brands — and maybe the world.

An industry expert, Gad frequently speaks on CNN, ESPN and Fox. He has lectured at the NYU School of Business and Wake Forest’s Babcock School of Management.