About Gad
Gad Romann is the guy who walks in with the unusual: a breakthrough strategy, a new concept, a creative execution that impacts, if not changes, the category he’s working in. He’s a highly undisciplined thinker, which makes him a total original.
He connects the functions of communications across all digital technologies into seamlessly integrated marketing. Brand Narrative is a communication approach he uses that gives way to new concepts–it mines the richness of a brand and generates new ways to express it.
An industry expert, Gad is a frequent speaker on CNN, ESPN, Fox, The NYU School of Business and Wake Forest University’s Babcock School of Management. He has held senior positions at Saatchi & Saatchi, Y&R and JWT. Gad believes in pushing the envelope. These blogs are experiments in thinking about media and communications.